Read less about the project
For decades now, Fred Ritchin has written and taught about the potential and realized troubles that come with the increase of photography being generated, edited, and published digitally. Largely, his criticism has pointed at how many compounding factors of modern media consumption disregards the context of the images we look at and the credibility of those who produce or share them. Today, these views are far from any form of ‘prediction,’ but very much part of our media landscape that’s so often plagued by misinformation spread maliciously or otherwise.
Far from cynical, Fred has used his career to conceive and promote strategies that prioritize the ethics and efficacy of photography’s role in society, and always adapting to the time, if not being a bit ahead. One strategy, to enable photographers and publishers to embed necessary information into a photo published on the web, grew to be the Four Corners Project. This increased contextualization strengthens the authorship of the photographer and the credibility of the image by giving viewers access to information about the photographer, their code of ethics, the backstory of what is captured in the image, related images and videos, and external links relevant to the image and its story.
Four Corners images can be generated with a tool on the project’s website and embedded across the web. These interactive embeddable images can be published as standalone photos or in a collection on a photographer’s website, embedded within a journalistic story, or anywhere else images can be published online. Wherever the image exists, it insists to viewers that there is always more context to be understood beyond their immediate understanding of an image and a brief caption.
We are currently exploring creative and critical usages of the project to empower the authorship of image-makers and the trust of their audience. You can view examples of Four Corners images in our gallery.